01 Aug HIDDEN TALENTS: REBUILDING CORPORATE GENOME

Summary

Just as each gene of DNA finds its reflection in human characteristics, each business capability makes a unique contribution to company’s final output. Organizations should concentrate on individual business components. They hold the design key to what the company sells, whom it sells to, and what resources it deploys. Capabilities taken out of traditional, integrated organizational context can liberate hidden sources of profits. The purpose of the paper is to present theory described in publication Rebuilding The Corporate Genome and demonstrate arguments proving validity of such approach.